Rico Carni’s Microwaveable Skin line is changing its look, but maintaining the quality that has always distinguished it.
With the aim of offering our large-scale retail partners an even more recognizable and competitive product on the shelf, we have introduced a complete graphic restyling of the labels.
A new design, designed for self-service
The new labels were designed to:
- improve the readability of key information;
- make the product more distinctive in the refrigerated display case;
- convey greater visual consistency;
- strengthen the Linea Skin Rico Carni brand identity.
This evolution stems from listening to the market and the desire to concretely respond to the needs of buyers and retailers, who are increasingly attentive to communicative clarity and the perceived value of packaging.
A product that guarantees practicality, safety, and appeal
The skin pack packaging allows for excellent product preservation, extending shelf life and preserving the flavor and integrity of cooked meat.
Furthermore, thanks to the microwavability, the products are extremely convenient for the end consumer: ready in just a few minutes, without sacrificing quality.
Ideal for self-service, the Skin Microwaveable line is designed to offer:
- greater efficiency during display;
- less waste in the cold chain;
- transparent and safe packaging that enhances the raw material.
A strategic choice for fresh produce departments in large-scale retail outlets
With this visual update, Rico Carni confirms its attention to detail and point-of-sale support.
The new labeling improves product visibility on shelves and makes communication with consumers more effective.
